63G was formed in 2005 by Tim Bampton and Steve Silk following a management buyout. The agency started life with its founding client, Lucky Strike, and the team that had managed the brand's multi-million dollar Formula 1 sponsorship platform since 2001.
Following the success of this award-winning global activation programme, 63G extended its portfolio with BAT and in 2006 the agency was appointed by the world's largest drinks company, Diageo.

63G now works across a number of international sponsorship and brand campaigns, including Johnnie Walker and Bushmills.
The agency has continued to develop a core strength within the field of sports sponsorship and Corporate Social Responsibility communications, but has also expanded the offering to include services for brands engaged in arts, music and entertainment platforms.