Following the success of our recent event with Irish rugby legend Keith Woods, celebrity chef Paul Rankin and the Bushmills Irish Whiskey Master Distiller, Colum Eagan, in the run up to the 2008 6 Nations, the subsequent media coverage is still rolling in, even today. The tally is now up to 37 media articles secured across sports & lifestyle press, plus the national and London free papers.

Keith and Paul cooked up the classic dish of Irish Stew, with a Bushmills twist and served it to our guests - members of the London Irish Amateurs rugby team and selected media. The stew was complemented with a fine spot of Bushmills whiskey tasting and mentoring, led by the Master Distiller himself in, reputedly, London's oldest and original Irish bar, The Tipperary on Fleet Street.

Well, they say the media enjoy a spot of food and drink...and evidently it's true! 63G prides itself on developing long-lasting and effective media relationships and the results of creating informative and interactive events such as this really do speak for themselves.