63G was brought on board in January 2007 as the global PR agency for Johnnie Walker’s Formula One sponsorship of Vodafone McLaren Mercedes. Working as a central consultancy reporting to the global brand team, the agency’s remit is to operate in two key areas in support of Johnnie Walker markets and regions: responsible drinking PR initiatives and brand lifestyle PR activities around the F1 programme, leveraging the association with the iconic Johnnie Walker brand.