A successful PR campaign is not just about the amount of coverage that is generated, real success goes much further than that. PR should always positively affect what is important to the client’s organisaton; such as increasing revenue and building brand awareness. 63G’s approach to PR evaluation uses a combination of quantitative and qualitative methods, which helps us to understand the true impact of a campaign.

63G has a three step approach to PR evaluation:

· Evaluate the client’s business targets and ensure PR activities support them

· Set specific, measurable PR goals at the outset – regularly monitor to ensure continued relevance

· Measure the results against the original goals