One aspect of a properly rounded PR campaign potentially overlooked is sharing a client's activities within its own workforce. Philosopher John Stuart Mill said: “One person with a belief is equal to a force of ninety-nine who only have an interest.” It is as vital to communicate corporate goals and objectives with employees and shareholders, as with the outside world.

This is one of the core components that 63G undertakes on behalf of their clients, including Celerant Consulting and Johnnie Walker.   Johnnie Walker carries out much of its internal communication online, with diary entries and blogs from all key events and activities and 63G supports this with insights and engaging information from Grands Prix around the world and PR events.