CSR can mean many things to many people but its’ importance cannot underestimated. It is fast becoming an essential part of the foundation upon which businesses will win or fall. CSR has rapidly become a core part of 63G’s offering, particularly through its work within the FMCG sector.
The promotion of Responsible Drinking by an alcoholic company is CSR at its very core. 63G's innovative and dedicated execution of Johnnie Walker's Responsible Drinking campaign ensures messaging is consistent and fresh as it rolls out internationally year on year.