Just as a business has its challenges, every sport has its pitfalls and sometimes these impact the reputation of sponsor brands. Whether it's handling the defection of a team player to the competition, a serious accident in motorsport, defusing stories around personalities or advising strategy on sporting 'political' issues - the key is being ready.
63G has handled all of these scenarios and has a four stage approach to crisis management:
- The Risk Assessment
- Preparation and The Crisis Manual
- Recovery
- Watchfulness