For many brands and particularly FMCGs, the leveraging of lifestyle image attributes and messages is one of the most important features of a sponsorship. 63G is highly experienced at creating an exciting and engaging lifestyle campaign to support a sponsorship, from fashion shoots to Urban Golf, and from a Sushi masterclass to an aerial tour of Tokyo - we’ve been there and done it.

We are adept at working with the lifestyle media to understand their ongoing and specific editorial needs, tailor an event to fit media interest and gain coverage and ensure the content of a story can be adapted and tailored to suit a number of local markets.

International syndication is an area of specialism we have particular experience of, and 63G has strong relationships with key media to leverage this effective tactic.